Social Media Marketing

What is Social Media Marketing?

Social Media Marketing is using your business’s social channels to promote your products and services to a wider audience through both organic and paid methods.

In 2017 it was measured that there were 2.46 billion active social media users in the world, making it a great way to get your business in front of your desired audience.

Businesses have the choice to post content on social accounts for only their followers and those they share it too, to see or to create an advert or sponsored post to increase the reach. Social platforms give you the ability to reach as many people as you want using their ads, and your audience can be targeted to suit your ideal customer persona. Used correctly, SMM can have many positive effects on a business’s success.

Why use Social Media Marketing?

Marketing through social channels has many advantages for businesses, some of which include

• Build brand awareness
• Create a brand personality
• Good for your SEO
• Free to use platforms
• Makes a business more accessible

We wrote a post about why Social Media Marketing and having a social media presence really is important in 2018. Check it out here to see why you really should be using SMM!

Which channel will work for me?

There is an abundance of popular social media channels on the web but currently, the channels with the highest users include Facebook, Twitter, and Instagram.

After a short chat with you about your products or services we will be able to work out what channels will work best for your businesses. Each channel caters to a different audience and utilising this knowledge will help you get in front of your ideal target audience.

What’s next?

If you feel the right move for your businesses is to start social media marketing we would be thrilled to have a chat with you about what it is you require and what we would suggest what channels and what social media content would work for your business. 

Or maybe you already run your businesses social media but are too busy to spend quality time on marketing efforts. At Credere Media we also offer the North East social media management and can take care of these accounts for you. Give us a call on 01434 613925 and we will be happy to discuss these options with you!

If you have a good handle on your social media marketing strategy, why not consider search engine optimisation to boost your business further? Take a look at our SEO services that we have to offer.