Why is SEO important in 2018?

SEO is on many marketers minds and 9 times out of 10 we are posting about the different ways you can optimise your site. What we don’t post about is why SEO is so important.

There are many reasons why SEO is an important digital marketing technique that you find so many people rave about. We have gathered together 10 interesting stats around the topic of search engine optimisation. These stats are ever changing, and are expected to continue to increase.

Paying for ads may seem like an easy way to leave SEO behind and get to the top of the search engine results, in a short space of time. However, when using a search engine between 70-80% of people ignore the paid results showing up in the top 3 places. Instead, they head straight to the organic listings. PPC campaigns can be a quick way to get in front of your audience, but not all that efficient. The results of SEO won’t happen immediately but can be a huge benefit when they do.

An astonishing 93% of all traffic comes from a search engine search. Close to almost 100% of your traffic, but if you aren’t ranking on the first page of a search engine then you are never going to benefit from this source of traffic. It was reported that in 2017, over 79% of global visits were coming from Google. This is why it is important to keep up with the changes to the Google algorithm. With a percentage this high, it would be silly not to optimise a site for the search engines, especially Google.

A whopping 75% of people will go no further than the first page results on a search engine. If you are in position 11 or lower you will fail to be seen by that 75% of search engine traffic. How often do you find yourself searching past the first page of Google to find what you need? Very rarely do any of us venture to the second page and beyond. Making sure you are on the first page for your keywords and phrases makes sure you get in front of a potential customer/client.

A study showed 81% of buyers complete online research before making a large purchase. If your website isn’t in the search results you could be losing out on a mass amount of customers. Research is an important part of the customer’s journey. We all like to know what it is we are buying and why this brand or style has an advantage over another selling the same or a similar product. As we seen earlier 75% won’t go past the first page. Meaning if you aren’t there, research cannot be done on your site and a product will not be bought. Having a webpage with the information customers are looking for makes it an ideal place for them to look and purchase from.

72% of those that performed a local search then visited a store within 5 miles. If your store is on the search engines, you are in a good chance of getting these customers. Each year local search continue to rise with searches to find services “Near Me” increasing by two times. It is important to make sure your site is optimised for those searching in a close radius to the business. Google My Business, will help these local searches and your business showing up at the top of the results page.

The leads that are coming from search engines have a closing rate of 14.6%, compared to those coming from outbound communications with a 1.7% close rate. Outbound communications can be outdated and come across to customers as a hard sell. Customers that have landed on your website are looking for something in particular and are in the research stages of their journey. Using SEO to improve your rankings, gives your site the opportunity to get an increase in traffic and also see an increased close rate.

57% of markets have stated that SEO generates more leads than any other form of marketing for their clients. Another  82% of marketers have stated that effectiveness is on the rise and another 42% states the effectiveness is increasing significantly. These statistics prove that SEO is a huge marketing strategy that all businesses should be incorporating into their website.

With astonishing research from over the years, we are able to see from the above stats how important SEO is when you are considering your marketing techniques. SEO can be a time-consuming process, results are not immediate, but once the changes start happening your business will benefit from it. At Credere Media we offer a range of affordable SEO packages, contact us, your local North East SEO agency, today to see how we can help!

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