Do you want more organic traffic coming to your webpage but don’t know where to start in the world of Search Engine Optimisation (SEO)? Here are the top five go to resources we use here at Credere Media for all things search engine optimisation. Starting with the very basics, these blogs, online tools and analytics are the first port of call when starting a new project.
Google Keyword Planner
This one doesn’t take much explaining at all. The Google Keyword Planner does exactly what you would expect. Using the planner you can search for keywords for your landing pages and the tool will suggest other related words and phrases that are being actively searched for, as well as the total search volume and the current Cost Per Click for if you were to choose to feature the keyword in a Google Ads campaign.
You will find the keyword planner in the toolbar inside your Google Ads account
If you are wanting to find out anything SEO related then the Moz Blog is the place for you. With almost daily updates covering a huge range of topics from design to marketing psychology to local SEO you will be certain to find quality content in the area you need. A go to for us when we want to discover new tips and tricks for SEO and online marketing.
Our ultimate SEO tool here at Credere Media, SEMRush is an online suite for all things to do with online marketing. This online tool has such a variety of features included on it you could use this and only this for your SEO alone if you really wanted. SEMRush gives a user the ability to complete competitor research, keyword research, link building, position tracking and on page SEO. What more could you want from a tool that is always updating and improving its features. With all these features in one place it does give a demanding task a little less pressure.
Now with a free downloadable SEO writing assistant for Google Docs there is even more reason why SEMRush should be one of your definitive SEO resources.
One of the most useful tools around for measuring what users are doing while on your website. Google Analytics gives you the ability to see what is happening in real time on your webpage, how many people are on the site, which page they are on and where in the world they are located. The tool also allows you to have an overview of your audience, the acquisitions happening on the website and the behaviour of those using the site.
These tools are all ideal for when you want to see what works and what doesn’t, where your traffic is coming from (such as social media, referrals or direct) where your users are located in the world and so much more. If you want to know the nitty gritty of your website and your users interactions with it this is a great tool to utilise.
Search Engine Land
Finally, another blog. Search Engine Land is the place to go to get all the latest updates on anything happening in the industry. If you are wanting to keep up to date Search Engine Land send out a daily recap to all subscribers with the top headlines and the continuous changes in the industry that have happened that day. The perfect way to stay on top of trends, and it comes straight to your inbox!
So there you have it! and remember if you are looking for help when it comes to your websites SEO get in touch with your local SEO agency and we will happily discuss what we can do for you.
If you have a handle on your SEO but are looking for new ways to market your business, take a look at our 15 reasons why we think you should use social media marketing here!
Mia is Credere Media’s Digital Marketing apprentice and is Google Adwords and SEM Rush Certified